Sunny

Conditions in 2012

This is a reconstruction: what today's published formula says about 2012, not guidance we published at the time. Whether began publishing weekly briefs in the week of Jul 27, 2026.

Sunny for all 12 monthly readings.

Sunny: Capital is available and financing conditions are supportive. The weekly guidance sets the tempo inside that window. The job this year is to commit to growth investments, scale core winners, and maintain payback discipline.

Guidance, by today's formula: commit to growth investments, scale core winners, and maintain payback discipline

Maintained by Kanav Jain · reading dated Dec 31, 2012

Operating constraints that applied

Prioritize reach and learning velocity over perfect finish.
Spend with clear guardrails, even if some experiments fail.
Scale capacity ahead of demand only where leading signals stay strong.

How the period actually split

Derived from 12 monthly readings inside 2012.

Sunny100% · 12 of 12

Changes in conditions inside 2012

Conditions held at Sunny for the whole period.

Signals of record

Short-term borrowing rate (one-month Treasury bill)0.02%
2-year Treasury rate0.25%
10-year Treasury rate1.78%
Recession warning gauge (10-year minus 2-year rate)1.53%

Source: US Treasury Daily Treasury Yield Curve Rates (via FRED) · View series

From the reading list, published in 2012

How To Manufacture Desire — Nir Eyal, Mar 2012
Good Product Manager/Bad Product Manager — Ben Horowitz and David Weiden, Jun 2012
Startup = Growth — Paul Graham, Y Combinator, Sep 2012

These come from the product management reading list. It places each title on the conditions of the month it came out.

Quarter by quarter

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What are conditions now?

2012 is a closed record. The weekly brief has the current conditions, this week's move and the lines that would change it.

Open this week's brief