For Product
Decisions this role usually owns
- • What gets on the roadmap
- • How much discovery to fund
- • When to adjust pricing
Common mistakes
- • Proxy lock-in
- • Feedback latency
When conditions change
- • When conditions say slow down, demand proof before funding discovery
- • When they say speed up, fund more options at once
Recommended tools
Roadmap Focus Toolkit
Decide what to keep, pause, and speed up this cycle.
Artifact: Published focus memo with not-doing list and escalation owners.
PMF Toolkit
Choose one gate now: invest, hold, or narrow to one segment.
Artifact: 30-day PMF action memo with gate, threshold, and next review date.
Claims & Positioning Toolkit
Approve, revise, or pull each claim against what the product does today.
Artifact: Claims evidence table with approved language and a takedown response time.