For CEO
Decisions this role usually owns
- • Where to place the next dollar
- • How fast to hire
- • What to sequence first
Common mistakes
- • Premature scaling
- • Portfolio thrash
When conditions change
- • Slow down when paybacks stretch past 12 months
- • Speed up again when demand has held for two quarters
Recommended tools
PMF Toolkit
Choose one gate now: invest, hold, or narrow to one segment.
Artifact: 30-day PMF action memo with gate, threshold, and next review date.
Roadmap Focus Toolkit
Decide what to keep, pause, and speed up this cycle.
Artifact: Published focus memo with not-doing list and escalation owners.
Commitment & Rollback Toolkit
Approve or reject the commitment, and name who can roll it back, now.
Artifact: Signed commitment note with rollback trigger register and comms packet.