For Growth and sales
Decisions this role usually owns
- • Which channels to fund
- • How fast to run campaigns
- • Which claims to make in public
Common mistakes
- • AI claims overreach
- • Premature scaling
When conditions change
- • When conditions say slow down, spend only where the cost per customer is proven
- • When they say speed up, add acquisition spend
Recommended tools
Claims & Positioning Toolkit
Approve, revise, or pull each claim against what the product does today.
Artifact: Claims evidence table with approved language and a takedown response time.
PMF Toolkit
Choose one gate now: invest, hold, or narrow to one segment.
Artifact: 30-day PMF action memo with gate, threshold, and next review date.
Launch Gates Toolkit
Make the go or no-go call, and name who owns each deferred risk and the rollback.
Artifact: Signed go/no-go note linked to gate scorecard and rollback owner.