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We read interest rates and credit markets and tell you when to pause or resume hiring, spending and fundraising. Updated every Monday, with an email the day a line is crossed.

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Archived view

Viewing August 2022 · data as of Aug 31, 2022

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Rule for each areaRules before you commitTest a decisionSet this plan's linesFinance strategyWarnings before you approve
PlanRunway plannerScenariosSaaS multiples

Stormy

Plan

This week's guidance, turned into rules for hiring, spend and the roadmap.

Data as of
Aug 31, 2022
Sources
Historical snapshot
Room before a change
Funding pressure 5 pts from Freezing · Could change next week: a change is waiting on a second reading
Based on
The same data we used for past months
·How this is judged
  • Rule for each area
  • Rules before you commit
  • Test a decision
  • Set this plan's lines
  • Finance strategy
  • Warnings before you approve

This week's rule for each area

Each rule pauses at one line and resumes at another, far enough apart that one noisy week can't flip it back and forth.

This week's rule for each decision area
AreaThis weekPause lineResume line
Hiring

Rules before you commit

The work to stop, start and keep limited this week.

Test a decision

Check one move against this week's lines before you commit to it: a hire, a price change, a roadmap bet or an acquisition.

Keep 18 months of runway, with cash set aside.

Checked Oct 9, 2026, 6:29 PM UTC

Only replace people who leave, and hire for roles you can't deliver without
Pause lineFunding pressure > 76 or Risk appetite < 44past the line
Resume lineFunding pressure < 66 and Risk appetite > 5435 pts away
RoadmapKeep the core roadmap on schedule, and ship what customers can use this quarter firstPause lineRisk appetite < 44 or two weekly readings in a row come in weakerpast the lineResume lineRisk appetite > 54 and the weekly reading holds or improves35 pts away
FundraisingIf you're planning to raise, get your materials ready now so you decide when to go outPause lineFunding pressure > 76 or Risk appetite < 44past the lineResume lineFunding pressure < 66 and Risk appetite > 5435 pts away
SpendingBefore you approve any optional spend, work out how long it takes to pay backPause lineFunding pressure > 761 pt awayResume lineFunding pressure < 66 and the payback figures still hold9 pts away
New betsKeep only the experiments you can stop within a week, each with a review datePause lineFunding pressure > 76 or Risk appetite < 44past the lineResume lineFunding pressure < 66 and Risk appetite > 5435 pts away

Before adding fixed costs or growing scope, look again at what you approved last week.

Planning a month, not a week? Open the monthly guidance.

Money is cheap, but buyers are nervous. They pay for reliability, not for experiments.

Stop

  • • Rebrands or identity pivots
  • • Complex pricing experiments
  • • Radical UI changes

Start

  • • Security features and compliance (SOC 2)
  • • Uptime and response-time commitments
  • • Proof you can be trusted at every step of the sale

Keep limited

  • • Ship reliability and security before new features.
  • • Avoid disruptive pivots that spook buyers.
  • • Lean on proof, references and guarantees.

Showing the top 3 of each list.

Phrases to use, and to avoid, in this week's meetings

More often

  • • Trust and reliability beat novelty.
  • • De-risk the roadmap; protect the core.
  • • Make the safe choice easy for buyers.

Less often

  • • Let's rebrand right now.
  • • Ship the bold new UI overhaul.
  • • Complex pricing experiments in the funnel.
How to describe the decision
Try an example:

Guides answers the most common decisions and says where each stands this week.

Warnings to read before you approve

Each one names an assumption the plan rests on and how to check it.

  • Conditions sit near a line and the scores moved both ways this week.

    Wait for one more week that reads the same way before adding fixed costs.

Recheck the rulesWhat would change this guidance