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We read interest rates and credit markets and tell you when to pause or resume hiring, spending and fundraising. Updated every Monday, with an email the day a line is crossed.

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Archived view

Viewing October 2022 · data as of Oct 31, 2022

Back to this week

On this page

Rule for each areaRules before you commitTest a decisionSet this plan's linesFinance strategy
PlanRunway plannerScenariosSaaS multiples

Freezing

Plan

This week's guidance, turned into rules for hiring, spend and the roadmap.

Data as of
Oct 31, 2022
Sources
Historical snapshot
Room before a change
Funding pressure 52 pts from Stormy · Not expected to change next week
Based on
The same data we used for past months
·How this is judged
  • Rule for each area
  • Rules before you commit
  • Test a decision
  • Set this plan's lines
  • Finance strategy

This week's rule for each area

Each rule pauses at one line and resumes at another, far enough apart that one noisy week can't flip it back and forth.

This week's rule for each decision area
AreaThis weekPause lineResume line
Hiring

Rules before you commit

The work to stop, start and keep limited this week.

Test a decision

Check one move against this week's lines before you commit to it: a hire, a price change, a roadmap bet or an acquisition.

Aim for 24+ months of runway, and freeze spending you don't need.

Checked Oct 9, 2026, 6:29 PM UTC

Only replace people who leave, and hire for roles you can't deliver without
Pause lineFunding pressure > 76 or Risk appetite < 44past the line
Resume lineFunding pressure < 66 and Risk appetite > 5439 pts away
RoadmapKeep the core roadmap on schedule, and ship what customers can use this quarter firstPause lineRisk appetite < 44 or two weekly readings in a row come in weakerpast the lineResume lineRisk appetite > 54 and the weekly reading holds or improves39 pts away
FundraisingIf you're planning to raise, get your materials ready now so you decide when to go outPause lineFunding pressure > 76 or Risk appetite < 44past the lineResume lineFunding pressure < 66 and Risk appetite > 5439 pts away
SpendingBefore you approve any optional spend, work out how long it takes to pay backPause lineFunding pressure > 76past the lineResume lineFunding pressure < 66 and the payback figures still hold34 pts away
New betsKeep only the experiments you can stop within a week, each with a review datePause lineFunding pressure > 76 or Risk appetite < 44past the lineResume lineFunding pressure < 66 and Risk appetite > 5439 pts away

Before adding fixed costs or growing scope, look again at what you approved last week.

Planning a month, not a week? Open the monthly guidance.

Money is scarce and slow to come back. Favour work that pays back in weeks, not quarters.

Stop

  • • Hiring ahead of revenue
  • • Brand-only marketing
  • • Platform rewrites or migrations

Start

  • • Founder-led sales and customer recovery
  • • Discounts for paying a year up front
  • • Onboarding customers by hand instead of building new tools

Keep limited

  • • Only spend on things that pay back fast, and hold on to cash.
  • • Put off speculative hires and big rewrites.
  • • Only back roadmap bets with clear revenue behind them.

Showing the top 3 of each list.

Phrases to use, and to avoid, in this week's meetings

More often

  • • We need payback in 90 days or less.
  • • Runway is the priority; cash beats optionality.
  • • Fund what earns, pause what doesn't.

Less often

  • • We'll figure out monetization later.
  • • Scale now, optimize later.
  • • Let's add headcount to get ahead.
How to describe the decision
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Guides answers the most common decisions and says where each stands this week.